Exploring Traditional Markets in South Korea: A Feast for the Senses

Bhavika Choudhary, ’28, is a Computer Science major studying at Korea Advanced Institute of Science and Technology (KAIST) this Fall 2024.

South Korea’s traditional markets are a kaleidoscope of colors, sounds, and flavors that bring the country’s rich culture to life. For an exchange student like me, they became much more than just places to shop—they were windows into Korea’s soul. From the moment I stepped into my first market, I knew I had found one of the highlights of my journey abroad.

As someone who loves experiencing the heart of a culture through its food and local traditions, these markets offered me an unparalleled sensory adventure. Whether it was my first taste of fresh sashimi at Jagalchi or the thrill of bartering for handmade crafts at Gwangjang, every visit was a story waiting to be told.

Traditional markets in Korea are nothing short of a sensory overload in the best possible way:

• Visuals: Imagine piles of glistening seafood on ice, vibrant rows of produce arranged like art, and intricate handmade goods lining the stalls. The energy of the crowd, paired with the sight of steaming street food, makes the entire scene feel alive.
• Sounds: There’s a constant hum of activity—vendors calling out their wares, auctioneers shouting bids, and the murmur of conversations as market-goers negotiate prices.
• Scents: Each market has its signature smell—a blend of salty sea air, sizzling meat on grills, and the earthy aroma of dried herbs and spices.

These elements come together to create a sensory experience that I’ll never forget.

Although I had the opportunity to visit a lot of traditional markets in Korea, there are some that particularly stand out:

Jagalchi Fish Market (Busan)

Located near Busan’s bustling port, Jagalchi is Korea’s largest seafood market, where tanks teem with live crabs, octopus, and a dizzying variety of fresh fish. The lively vendors bring energy to the market, shouting out deals and engaging with customers in a way that feels almost theatrical. One unforgettable moment was trying sannakji—live octopus. The wriggling tentacles were a bit intimidating, but the freshness and unique texture made it worth the leap of faith. If you buy seafood here, you can head upstairs to the restaurants where they’ll cook your purchase on the spot, offering a meal with stunning views of the harbor.

Gwangjang Market (Seoul)

Gwangjang is a food lover’s paradise nestled in the heart of Seoul. It’s famous for street foods like bindaetteok (crispy mung bean pancakes) and mayak gimbap (bite-sized seaweed rice rolls with an addictive dipping sauce). One of my favorite memories is sitting elbow-to-elbow with locals, biting into a freshly fried bindaetteok, and washing it down with a cup of makgeolli (Korean rice wine). Beyond the food, the market offers a glimpse into Seoul’s history. Wandering through its textile and vintage sections feels like stepping into a different era, and the energy here is both nostalgic and vibrant.

Sokcho Tourist & Fishery Market (Gangwon-do)

A seaside gem, Sokcho Market combines fresh seafood with Gangwon-do’s unique flavors. I couldn’t resist the dakgangjeong—sweet and spicy fried chicken—sold at almost every corner. Another highlight was the red crab (홍게), which the vendors prepare with precision and care. The market has a warm, inviting atmosphere that’s perfect after a day of hiking in nearby Seoraksan National Park. It’s no wonder this spot is a favorite among both locals and tourists.

Seogwipo Maeil Olle Market (Jeju Island)

Jeju Island’s largest market offers a mix of the island’s famous produce, like fresh tangerines and hallabong (a special Jeju citrus), along with unique dishes like black pork skewers. I loved the market’s vibrant night scene, where I tried freshly squeezed hallabong juice and street food while strolling through the lively stalls. Its proximity to the Olle hiking trails makes it a perfect spot to refuel after an outdoor adventure, and the market’s relaxed vibe feels distinct from the mainland.

Traditional markets offer more than just goods—they offer stories. Each stall is a slice of life, connecting you to Korea’s rich heritage. They stand in stark contrast to the polished malls of modern Korea, yet they complement each other beautifully. Where malls showcase Korea’s innovation, markets root you in its traditions.

There are a few things you should keep in mind while exploring these markets. First, a smile and a polite “Annyeonghaseyo” go a long way. If you’re unsure about prices, ask, “Eolma-eyo?” Vendors are usually friendly and helpful. For the freshest ingredients, visit early in the morning. For a vibrant street food experience, evenings are ideal. Finally, while many vendors accept cards, it’s best to carry cash—small bills are especially handy.

Exploring South Korea’s traditional markets has been one of the most enriching parts of my study abroad experience. These bustling hubs of culture, cuisine, and community have left me with memories I’ll cherish long after I leave.

If you ever find yourself in South Korea, make time to wander through these markets. They’re more than just a place to shop—they’re a celebration of life, flavor, and tradition that will stay with you forever.