Gen Z Students Will Make Their Vote Count at the 2024 Elections – ScholarshipOwl for Business

In August 2024, ScholarshipOwl delved into learning more about how the youth vote may impact the results of the 2024 election. Two surveys were conducted:

• One survey investigated the issues that Gen Z voters care about the most, and also examined expected voting behavior;
• The other survey focused on how respondents identified themselves – as liberal or conservative.

Given how close the 2024 election is expected to be, many predict that young voters will have a sizeable impact on the election – perhaps tipping the scales in Democratic candidate Kamala Harris’ direction. Recent polls support this:

Issues and Voting Behavior Survey

In August 2024, ScholarshipOwl surveyed 12,090 high school and college students on the ScholarshipOwl scholarship platform to learn more about the issues they care about and how likely they are to vote in the 2024 election.

Among the respondents, 62% were female, 37% were male, 1.5% identified themselves as a different gender identity or preferred not to respond to the question. Nearly half (45%) were Caucasian, 24% were Black, 18% were Hispanic/Latino, 7% were Asian/Pacific Islander, 2% were American Indian/Native American and 5% selected “other” or preferred not to respond to the question.

Nearly one-third (30%) of the respondents were high school students, with the vast majority high school seniors; well over one-half (58%) were college undergraduate students, primarily college freshmen and college sophomores; 9% were graduate students and 4% identified themselves as adult/non-traditional students.

Qualifying Question – Are you eligible to vote in the 2024 U.S. Election?

We began the survey by asking a qualifying question, as we wanted to focus on students who were eligible to vote in the 2024 election. We asked students, “Are you eligible to vote in the 2024 U.S. Election?

• 78% (9395) said yes
• 22% (2695) said no

We then asked the 9395 eligible voters to respond to additional questions.

How likely are you to vote in the 2024 election?

• 75% said they were extremely likely to vote
• 18% said they were somewhat likely to vote
• 4% said they were not very likely to vote
• 3% said they don’t plan to vote even though they are eligible to do so

Which of the following policy issues will be most central to your 2024 voting choices? Select all that apply.

The vast majority of respondents selected multiple issues, indicating that several concerns will be top of mind when they vote this year.

• Student loan debt and college affordability: 73%
• Inflation / cost of goods: 72%
• Jobs and the economy: 64%
• Healthcare: 54%
• Affordable housing / homelessness: 52%
• Taxes / government spending: 49%
• Social justice / civil rights: 48%
• Mental health / addiction: 47%
• Reproductive rights: 46%
• Gun violence: 39%
• Crime / public safety: 36%
• Climate and the environment: 34%
• Immigration policy / immigration reform: 32%

Would you be more likely to vote for a candidate that outlines a student loan reform policy?

Do you think the current administration solved the student loan issue?

Political Spectrum Survey

Also in August 2024, ScholarshipOwl surveyed 13,657 high school and college students on the ScholarshipOwl scholarship platform to better understand where Gen Z sits on the political spectrum.

Among the respondents, 62% were female, 37% were male, 1.5% identified themselves as a different gender identity or preferred not to respond to the question. Nearly half (44%) were Caucasian, one-quarter (25%) were Black, 18% were Hispanic/Latino, 7% were Asian/Pacific Islander, 2% were American Indian/Native American and 5% selected “other” or preferred not to respond to the question.

Nearly one-third (31%) of the respondents were high school students, with the vast majority high school seniors; over one-half (57%) were college undergraduate students, primarily college freshmen and college sophomores; 9% were graduate students and 4% identified themselves as adult/non-traditional students.

Note that for this survey, we did not ask if respondents were eligible to vote in the 2024 election.

Which of the following best represents your political views?

For this survey, we asked participants just this one question.

• 56% said Liberal
• 44% said Conservative

Key takeaways 

The results of these surveys demonstrate that among eligible voters, Gen Z could in fact have a significant impact on the 2024 election, with 75% of eligible young voters indicating that they are extremely likely to vote in the 2024 U.S. Election, and another 18% indicating that they are at least somewhat likely to vote. Just 7% said that they were either not very likely to vote or that they do not plan to vote. Given the expected slim margins between the Harris-Walz and Trump-Vance tickets, the youth vote may well decide who wins the 2024 U.S. Presidential Election, as well as decide who wins the House and Senate.

With young voters having an important influence on the election, candidates may want to take heed and consider the issues that Gen Z cares about the most. More than half of our respondents indicated that student loan debt and college affordability (73%), inflation / cost of goods (72%), jobs and the economy (64%), healthcare (54%), and affordable housing / homelessness (52%) will be most central to their voting choices when they cast their vote in the 2024 U.S. Election. As such, candidates for the election may want to prioritize these issues when reaching out to young voters, and develop policy plans that respond to their concerns.