Sometimes, it is hard to remember what your brand is like and how you can reaffirm it to your employees. Your brand’s story can get buried under the tasks you have to do each day and the changing market.
Fortunately, you can easily remind everyone about your brand by writing reminders and placing them around your office or sending them to your team. But there comes the next problem: how do you put your brand into words people can understand?
Below are some tips that can help you get started in writing down your brand in words:
Identify Your Brand’s Voice
If you want people to understand the words you wish to attach to your brand, you first need to identify its voice. Your brand voice is the unique personality and style of your brand’s communication. It’s how your brand ‘speaks’ to your audience. A brand voice will help your target audience feel like they are integral to the brand’s growth and vision. It will also help you build trust and reach their consciousness.
Having a strong brand voice also reduces confusion among your target audience regarding what you are trying to convey to them and what they see. They have to feel that you are there for them and not trying to influence them to purchase from you. Your brand voice must also be consistent throughout your business, even if you are facing a tough spot.
Define Your Brand
You should also take the time to define your brand. This involves a process of introspection and market research. You can start by picking a word that you want for your business. You can then use these words as a guide to help you clarify your brand’s definition and find ways to simplify it so people can immediately identify it when they see your content.
If you don’t have a brand definition set yet, working on one can help you put your business strategy.
Know Your Business’ Position
You should also identify your business’s position in order to define your brand. How do you see your customers? Are they “clients” or “community”? Who should you be for them, another business or a “friend”?
Speak to your customers to determine what position your business plays for them, and use the information you collect as a guide in building your brand’s definition. You can also use the time to ask your team to assist you in forming your business’s position and how you can stick to it.
Once you have all the information you need, you should be able to define your brand in words. Finding the perfect words that will resonate with everyone may take a while, but once you do, it will be easy to remember the definition you made. Just encourage everyone to use the definition as their guide on how they can serve your customers better. You can even post it everywhere in your business so people will know about it.
Can’t figure it out? Need a better angle to see it? Hire me and I’ll help you to project your brand out there.
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