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Brand awareness is key to a company’s success. It helps people recognize and remember a brand. This article looks at some great examples of brand awareness. By studying these examples, we can learn how to make a brand stand out. Key Takeaways Nike’s ‘Just Do It’ campaign uses emotional appeal and famous people to connect … Read more
Talking about salary can be tricky. When a potential employer asks, “What are your salary expectations?” it might seem like a simple question, but your answer can have a big impact. Your response needs to show that you’re the right fit for the job while also making sure you’re happy with the pay. Key Takeaways … Read more
The rise of artificial intelligence (AI) has been nothing short of transformative, impacting virtually every industry, including human resources (HR) and recruitment. As technology evolves rapidly, HR professionals must stay informed and embrace these advancements to remain competitive and effective. AI is already reshaping the recruitment landscape, and its influence is only expected to grow. … Read more
Taking Leaps and Growing With Confidence — From a Contractor to a First-Generation VP was originally published on Fairygodboss. In the past 13 years, Zoya Khan has only changed companies once — leaving a full-time position to join Prudential as a contractor. What made her take this leap of faith? Well, for one, Khan knew what she … Read more
Sabbaticals are a great way to take an extended period of leave for you to realize some personal goals or simply take a break from work to return refreshed and recharged. If you’re thinking of taking a sabbatical, it’s vital that you understand the inner workings of this type of leave and how you can … Read more
A recent article in Forbes chronicles the rise in popularity of private equity. According to the article, as of 2021 private equity firms accounted for 20% of U.S. businesses, and between 2016 – 2021 the number of firms increased 58%. As the name implies, private equity invest money to buy businesses. Once a private equity … Read more
Are you someone who does not like parties or social events? You may have to socialize with your colleagues outside of work hours. Whether it is a coffee break or a significant social event, it can be hard to say no, even if it isn’t mandatory. There is always a feeling of guilt for missing … Read more
Custom branding is all about creating a unique and personalized identity for a business. It’s not just about having a one-of-a-kind logo but involves developing a complete brand strategy that reflects the business’s unique values, goals, and target audience. Custom branding helps businesses stand out in a crowded market, build trust with their customers, and … Read more
In today’s job market, having a polished resume is more important than ever. With the rise of artificial intelligence, tools like Claude.ai promise to help you create a standout resume. But is it worth using Claude.ai for your resume needs? This article dives deep into Claude.ai’s features, how it improves resume quality, and whether it … Read more
We may receive compensation when you click on links to products from our partners. For more information, please see our disclosure policy. Introduction In today’s rapidly evolving regulatory landscape, companies face increasing pressure to maintain accurate and up-to-date records for audit and compliance purposes. Traditionally, organizations have managed these processes through disparate systems, leading to … Read more