Balancing data and narrative in marketing strategies

Balancing data and narrative in marketing strategies

Impact assessment is pivotal in shaping marketing strategies, with data forming an indispensable component. However, quantitative data is not the only determinant as factors such as brand values, customer insights, and market trends greatly influence marketing decisions. Fusing these diverse perspectives results in a more thorough and effective evaluation of marketing strategies. Brands and PR … Read more

British Standard Type releases Yinka Sans: a vibrant, culturally inspired custom font

British Standard Type releases Yinka Sans: a vibrant, culturally inspired custom font

British Standard Type, a company founded by Matt Fenton, recently launched a custom display font called “Yinka Sans.” The font is a result of a collaboration with Yinka Ilori MBE, a British-Nigerian artist and designer. Inspired by his Nigerian heritage, the font displays his signature style featuring vibrant colours and unique patterns. Available in two … Read more

British Standard Type collaborates with Yinka Ilori for new typeface

British Standard Type collaborates with Yinka Ilori for new typeface

In an exciting new venture, British Standard Type has collaborated with British-Nigerian artist and designer Yinka Ilori MBE to create a fresh typeface, Yinka Sans. The typeface comes in two vibrant styles: Yinka Sans Ultra and Yinka Sans Shadow, both heavily inspired by Ilori’s rich heritage and distinctive aesthetic, rooted in traditional Yoruba parables and … Read more

OpenAI releases specialized tools for content creation

OpenAI releases specialized tools for content creation

OpenAI has unveiled a new series of Generative Pre-trained Transformers (GPTs), constituting 13 specialized tools. These powerful AI implements are transforming the content creation field, extending services to images, videos, logos, and marketing copy. The GPTs employ a deep learning technique, enabling them to deliver content of any form with an unmatched accuracy. Due to … Read more

OpenAI releases tailored tools for professional needs

OpenAI releases tailored tools for professional needs

OpenAI recently launched a range of tailored General Processing Translators (GPTs) aimed at satisfying various professional needs. These AI-driven tools fulfill tasks ranging from copywriting and image generation to data analysis, contributing to a more efficient and productive workflow. The capacity of these GPTs to troubleshoot creatively provides solutions traditional methods can’t deliver. The tools … Read more

High-concept narratives: capturing audience attention

High-concept narratives: capturing audience attention

Did you ever wonder how marketers conceptualize advertisements that captivate your attention? It’s all thanks to the “high-concept” narrative method, a powerful tool used by professional communicators and public relations specialists. This technique helps distill complex concepts into easily digestible and memorable bits of information. A prime example of high-concept narratives is George R.R. Martin’s, … Read more

Advertising Tactics for Law Firms That Actually Work

Advertising Tactics for Law Firms That Actually Work

The legal landscape is changing, and with it, the way law firms attract clients. While traditional advertising methods like billboards and phone book listings might still have some relevance, the digital age demands a more sophisticated and targeted approach. As technology continues to advance, law firms need to explore SEO for law firms and adapt … Read more

Good Relations anticipates leadership shift after long-standing CEO’s exit

Good Relations anticipates leadership shift after long-standing CEO’s exit

UK-based public relations company Good Relations is set for a leadership shake-up, with its current CEO poised to step down in September after a remarkable 15-year tenure. During this time, the firm secured large accounts with industry giants like Nintendo, Subway, and Airbus. Despite the forthcoming change, Good Relations continues its successful collaboration with these … Read more

Top US brands owe success to customer bonds

Top US brands owe success to customer bonds

The top 15 favourite brands in the United States, ranging from sprawling tech companies to everyday fast-food chains, owe their success to several factors. These include product quality, innovation, customer service, robust marketing strategies, and crucially, the ability to form a strong emotional bond with their customers. Building a brand’s appeal isn’t a random process. … Read more

AbbVie invests heavily in physician-directed marketing

AbbVie invests heavily in physician-directed marketing

In 2023, AbbVie, a well-known pharmaceutical company, made a prominent move in the industry by investing an estimated $145.7 million on physician-directed marketing. The company, famous for creating the successful anti-inflammatory drug Humira, showed its aggressive marketing strategies to fortify its standing in the ever-competitive pharmaceutical field. Humira, a worldwide best-selling drug, transformed the treatment … Read more