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In today’s competitive job market, employee branding stands out as a vital strategy for businesses aiming to attract and retain top talent. Unlike employer branding, which focuses on how a company presents itself to potential hires, employee branding emphasizes the image and attitudes of current employees. By aligning employees with the company’s values and mission, … Read more
Corporate coaching has become a buzzword in the business world. But what exactly is it, and should your company consider it? This article explores the ins and outs of corporate coaching, including its benefits, challenges, and how to decide if it’s the right fit for your organization. Key Takeaways Corporate coaching helps improve leadership skills, … Read more
It’s not by chance that certain websites just feel right from the moment you land on the homepage. Everything clicks, and you instantly get a sense of what that brand is all about. This is the result of well-chosen color and typography. These elements go beyond decoration; they’re the unsung heroes of your brand’s identity. … Read more
What work were you doing previously?   I was a management consultant at one of the Big Four. I joined the organisation through a graduate scheme and worked across a number of projects, from technology delivery to strategy and supply chain. What are you doing now?   I now work for a social enterprise called … Read more
In my experience as an executive resume writer, cover letters only get read about a third of the time they are sent. That being said, when one is required, or you are hoping for that added edge to get a hiring manager’s attention, there is no doubt a great cover letter can make all the … Read more
LinkedIn is a social networking platform for working professionals. On this platform, you promote your personal brand, network with other professionals, and, when needed, use it to find a new job. LinkedIn is a formal business setting. When you throw politics into the mix, things can get volatile and may invite unwelcome career blowback. Let’s … Read more
Product branding is more than just a logo or a catchy tagline. It’s about creating a unique identity for your product that resonates with your customers and stands out in the market. This guide will walk you through the essentials of product branding, from understanding its core elements to developing strategies and avoiding common pitfalls. … Read more
Are you thinking about becoming an Executive Assistant? This job might be the right fit for you if you enjoy a dynamic work environment and love tackling different tasks every day. Executive Assistants play a key role in helping business leaders manage their schedules, make important decisions, and keep the company running smoothly. Let’s dive … Read more
There is a difference between being “qualified” for a job and being the “best person” for the job. “Qualified” means that you can do all the things mentioned in the job description. What makes you the “best person” for the job is proving to the hiring manager that you understand the pain that you’re going … Read more
There are few things as exciting as getting a job in another country. People do this to culturally enrich themselves, discover new opportunities and seek out personal growth. For many, what might start as a short-term adventure turns into a long-term career move that offers so many possibilities. If the idea of working overseas appeals … Read more