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Technological advancements continue to catalyze major changes across industries, particularly in public relations and journalism. The pace of digital innovation mandates a strategic, flexible approach, prompting these sectors to incorporate cutting-edge tools, techniques, and social media platforms into their practices as information dissemination and audience reach mechanisms. The shift from traditional news consumption behaviors to … Read more

The KISS (Keep It Simple, Stupid) principle can streamline Public Relations (PR) communication, emphasizing clarity and brevity. This principle assures that messaging, whether in proposals or press releases, comes message across effectively and is easily understood. Clear and simple language tends to be more effective than complex, hard-to-understand phrases, especially when communicating with diverse audiences. … Read more

A new partnership has been formed between a leading PR agency and the World Sustainable Hospitality Alliance, aiming to elevate sustainable practices within the hospitality sector. The alliance’s goal is to bring on board more hospitality businesses to promote sustainability. The agency will support by providing strategic communication and management tools, as well as advising … Read more

Leading public relations agency, FINN Partners has become a member of a coalition dedicated to resolving environmental, social, and regional issues across the globe. The collective, which already comprises nearly 50 entities, seeks to impact global sustainability practices within the hospitality industry. As an active participant, FINN Partners is engaged in the establishment of new … Read more