Many businesses may experience examples of professional negligence during their day-to-day operations, as they often rely on third parties, contractors and external experts for support. Professional negligence refers to a situation in which a trusted third party provides a service that falls below the standards expected of their profession. If the person owes you a … Read more
An exploratory trial recently put four AI applications to the test in various tasks: creating press releases, brainstorming innovative ideas, pinpointing journalists for a project pitch, and analyzing data. These AI models for evaluation included OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini, and Anthropic’s Claude. The results were fascinating. ChatGPT shone in generating human-friendly text, press … Read more
Nailing a job interview isn’t just about answering questions, it’s about asking the right ones too. A pack of thoughtful, relevant questions to the hiring manager is the best way to close a job interview on a high note. But what exactly should you ask? Here’s our list of suggestions for sounding smart and becoming … Read more
Bolt PR, a well-known PR and digital marketing agency, has appointed Jessica Ballew as the new Digital Marketing Director. An experienced professional in both B2B and B2C businesses, Ballew brings 15-years of experience in marketing across various platforms. Her responsibilities at Bolt PR will include shaping digital marketing strategies, branding, and managing social media campaigns. … Read more
A pioneering TV PR Interview Service that aims to significantly raise brand recognition has been launched by Sowa Marketing Agency, an influential agency guided by Founder and CEO Aidan Sowa. This innovative service offers strategic placement across major television networks and shows, enabling businesses to tap into broader audiences and enhance brand visibility. The brainchild … Read more
Three weeks ago I was invited to join my CEO in a last-minute meeting. Without giving too much detail (for obvious reasons), we were meeting a marketing executive from a major brand. He was interested in our technology and wanted to learn more. It was a first meeting, so we did the usual demo and … Read more
In the words of Doug Shapiro, executive director of the National Student Clearinghouse Research Center, “students are on the move again.” According to the center’s statistics, college transfer enrollment went up 5.3% in the fall of 2023 compared to fall 2022 — a percentage that translates into a whopping 62,600 students. The fact that you’re … Read more
Many believe freelancers are the best career choice because they have complete control over their careers. Freelancers can pick the tasks they want to work on, work wherever they want, and identify the price of their service on their own terms. However, those who entered this industry first and those who shifted to freelancing discover … Read more
Job Description Latam Airlines Group, the largest airline conglomerate in Latin America, operates a significant network of international offices to facilitate its global operations. Among these is the Latam Airlines Hong Kong Office strategically located to serve as a bridge between Latin America and Asia. This essay explores the role, significance, and operations of the Latam Airlines … Read more
Job Description History and Background Latam Airlines Group was formed through the merger of Chile’s LAN Airlines and Brazil’s TAM Airlines in 2012, creating one of the largest airline groups in the world by both fleet size and passengers carried. The group serves over 140 destinations in 25 countries and has a substantial presence … Read more