Former WEEI executive Joseph Zarbano has joined the Boston PR agency Regan Communications Group as their Senior VP/Strategic Partnerships. Charismatic and knowledgeable, Zarbano will leverage his 14-year experience from WEEI to foster strategic partnerships and amplify the agency’s client services. At WEEI, he donned the hat of Chief Programming Executive, overseeing the Boston Red Sox … Read more
Women in HVACR, a non-profit advocating for women’s roles in heating, ventilation, air conditioning and refrigeration, has announced a partnership with Ripley PR. The move is aimed at promoting gender parity in a sector typically dominated by men. The partnership reflects a commitment to providing resources and support for women in the industry. The combined … Read more
Colleen Kilpatrick’s Collective Publicity has recently transitioned from a solo venture to a collaborative one. It has announced Nicole Dukoff as the new associate director, adding her diverse skills and wealth of experience from previous stints at prominent PR firms. Dukoff will leverage these skills to advance the goals of Collective Publicity, overseeing client management, … Read more
Recent data analysis by Samba TV suggests that Snapchat is substantially influencing entertainment marketing, potentially boosting interest in new TV shows and films by an impressive 84%. The pivotal role played by social media platforms, such as Snapchat, in shaping audience engagement with entertainment content is becoming undeniably significant. Using Snapchat to promote new media … Read more
We are excited to announce the launch of our new AI Builder Tool, designed to empower enterprises to seamlessly integrate AI into their existing products and operations. This comprehensive platform offers a user-friendly, no-code environment for creating, configuring, testing, and deploying AI companions with ease. Below are the key features and upcoming enhancements of this … Read more
The Job Openings and Labor Turnover Survey (JOLTS), released by the Bureau of Labor Statistics (BLS) on July 2nd, 2024, offers valuable insights into the current state of the U.S. labor market. This analysis delves into the key findings of the May 2024 report, exploring job openings, hiring activity, and separation rates. Job Openings: A … Read more
According to new research, scientists advocate for a holistic approach to mental health that integrates physical and mental wellbeing. They emphasize that while the medication is commonly used to treat mental health conditions, it is equally important to consider environmental, lifestyle, and social factors. This comprehensive approach focuses on addressing the emotional, physical and mental needs … Read more
A recent Samba TV report points to Snapchat’s role in promoting movies and TV shows. Evidently, their campaigns have led to a considerable audience intent to watch, recording an increase of up to 84%. Digital platforms are becoming indispensable marketing tools in the entertainment sector, which Snapchat is benefiting from due to its unique “Stories” … Read more
Toys R Us, in an effort to recover from bankruptcy, has started using Artificial Intelligence (AI) in their marketing and advertising. They even created a brand movie using OpenAI’s innovative text-to-video tool. This novel strategy is hoped to engage buyers, bringing them back to the iconic brand, while significantly reducing advertising costs and improving personalization. … Read more
Getting through to the job interview stage in the hiring process means the employer believes you have the right experience and skills for the job on paper. But now comes the real deal-breaker: whether you can communicate those skills effectively in person and come off as the right fit for the company’s workplace culture. There … Read more