Art historian Alexandra Loske’s new book, “The Book of Colour Concepts”, extensively explores the abstract phenomenon of colour and its classifications. The book takes readers on a fascinating journey through cultures, eras, and scientific theories to understand human perception of colour. Aside from exploring the variety of colours, it also investigates the associated psychology and … Read more
Art historian Alexandra Loske highlights the significant role of colour in our cognitive processes in her study of four centuries of colour theory. She proposes that our perception of various hues influences our thoughts, emotions, and actions. Furthermore, different civilizations uniquely ascribe colour significance, reflecting their cultural beliefs and values. According to Loske, humans instinctively … Read more
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives. For professionals on the job hunt, a little … Read more
The Cannes Lions International Festival of Creativity, traditionally a hub for marketing and advertising, has broadened its horizons to embrace other sectors such as technology, design, and entertainment. This development has turned the festival into a hotbed of creativity, attracting brilliant minds from various industries. The festival offers a unique platform consisting of workshops, seminars … Read more
The International Festival of Creativity is spotlighting integrated marketing and key PR trends, demonstrating the evolution of the public relations industry. The festival showcases the power of blending various marketing platforms for greater audience reach and emphasizes the increasing importance of integrated marketing. Highlighted trends include employing artificial intelligence in campaign creation, the growing reliance … Read more
GameSquare Holdings, Inc. GameSquare’s strategic divestment for business sharpening has executed a sharp transaction with Immergo and XPR, resulting in the sale of non-essentials assets from subsidiary Frankly Media LLC. This includes their content management software and PR distribution arm, cementing GameSquare’s dedication to core operations. A streamlined business model emerges from this sale, aiming … Read more
Human resources (HR) departments often get bogged down with administrative tasks like booking annual leave, tracking employee documents, and handling routine queries. This prevents HR staff from focusing on more strategic priorities like recruitment, training, and employee engagement. However, there are several ways HR teams can streamline processes and reduce their administration workload. Enable Employees … Read more
Whiteboards are not just tools for brainstorming; they’re versatile platforms that can revolutionize productivity in any setting, from the office to the classroom and beyond. With a few clever hacks and strategies, you can unlock the full potential of your whiteboard and supercharge your productivity. In this article, we’ll explore some innovative whiteboard hacks that … Read more
The Cannes Lions International Festival of Creativity, renowned in ad circles, is becoming equally influential in the realm of public relations (PR), reflecting PR’s growing indispensability in the marketing sphere. This trend denotes promising growth in PR, as the field’s importance continues to be highlighted at high-profile events like Cannes Lions. Tiffany Guarnaccia, a PR … Read more
The rise of large language models (LLMs) has revolutionized natural language processing (NLP) capabilities. However, their immense size and computational demands often limit their accessibility and sustainability. This landmark paper introduces a cutting-edge paradigm in language model design through Super Tiny Language Models (STLMs), offering a compelling solution by achieving competitive performance with significantly reduced … Read more