Differentiating roles of influencers and creators in marketing

Differentiating roles of influencers and creators in marketing

There’s a common misconception that influencers and creators serve identical roles in marketing campaigns. They don’t! Both play crucial but unique roles in the marketing landscape. Influencers, on one hand, wield reach and visibility thanks to their large, engaged audience. They have earned their followers’ trust which helps in enhancing the credibility of a product … Read more

Happy Labour Day!

Happy Labour Day!

Let’s dive into how work has changed in recent years. Work has undergone a profound transformation, moving from traditional factory jobs to the dynamic gig economy. This shift in the work landscape presents a unique set of challenges and opportunities for today’s workforce. The gig economy is a big deal these days. It’s all about … Read more

Building Your Career Abroad: Insights from Erica Yanney

Building Your Career Abroad: Insights from Erica Yanney

Key Takeaways New professionals should immerse themselves in observing the work culture, including communication styles, hierarchy, and work-life balance, to adapt seamlessly. Overcome language barriers by leveraging tools like Google Translator and Grammarly, and consider engaging a Business English Tutor for crucial communications. Adapt to different communication styles and professional etiquette by staying authentic, flexible, … Read more

Columbus Dispatch enhances interactive journalism experience

Columbus Dispatch enhances interactive journalism experience

The Columbus Dispatch provides comprehensive coverage on a variety of local, regional, and international events. Focusing on accuracy and detail, it offers in-depth analysis on important news stories, ranging from political scenarios to societal issues. It also caters to entertainment and sports news, along with thought-provoking opinion pieces to engage readers. Aside from its widely … Read more

Keller Williams battles lawsuit with ex-CEO

Keller Williams battles lawsuit with ex-CEO

Keller Williams, a well-known player in the real estate industry, is currently engaged in legal combat with its former CEO, John Davis. The latter has slapped a lawsuit accusing the former of self-dealing, leadership mishandling, and heinous acts of sexual misconduct. Williams, on the other hand, is labelling this lawsuit as nothing but a poorly-veiled … Read more

Crafting a Team Brick by Brick: LEGO Group’s Talent Quest

Crafting a Team Brick by Brick: LEGO Group’s Talent Quest

Certain brands hold a cherished spot in our memories, yet landing someone’s dream job doesn’t automatically guarantee they’re the right match for your team. In a recent episode of the Employer Branding Podcast, we delve into the world of Andrew Paterson, the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Discover how … Read more

How to Manage Your Finances and Budget Wisely as a Freelancer | Mike McRitchie | Resume and LinkedIn Profile Writer

How to Manage Your Finances and Budget Wisely as a Freelancer | Mike McRitchie | Resume and LinkedIn Profile Writer

You need to know how to manage your finances and budget wisely as a freelancer if you want to stay afloat! From tracking expenses to negotiating fair rates, there’s lots to cover for the sake of financial stability and success in your freelance career. Understanding your income Freelancers often experience fluctuations in their earnings due … Read more

Integrity in the Workplace: Why It’s Important – Freesumes

Integrity in the Workplace: Why It’s Important – Freesumes

A couple of years ago, Starbucks started campaigning for sustainability. Their first step: switch to strawless lids to reduce waste created by plastic straws. Good idea, right? Well, not quite. The media soon found that the new lids contained more plastic than the old lid and straw combination. While the company tried to rationalize that … Read more