SCAMPER tool optimizes content marketing strategies
Introducing SCAMPER, a powerful tool for stimulating content marketing ideas. It stands for Substitute, Combine, Adapt, Modify, Put-to-another-use, and Rearrange/Reverse. This innovative tool transforms the creative process by encouraging exploration of perspectives beyond the known boundaries. In essence, SCAMPER encourages ‘out-of-the-box’ thinking. By substituting, combining, or adapting aspects, we can generate fresh perspectives. By modifying … Read more