The Upvote Group and Give An X Alliance have come together in the UK, working under the poignant campaign slogan: “Demand the changes we need.” This collaboration is all about galvanizing the youth electorate in the upcoming general elections through an emphasis on their potential to shape the future. The campaign has seen high-profile artists … Read more
Denver’s acclaimed restaurant, Brutø, has undergone a sustainable redesign thanks to Wunder Werkz. Displaying a fresh earthy aesthetic, the restaurant reflects its eco-conscious principles not only through its food offerings but now through its design elements as well. The menu, crafted by renowned Chef Kelly Whitaker, emphasizes local, sustainable ingredients; while a new butcher counter … Read more
Paula Scher, an acclaimed graphic artist known for reshaping modern brand enhancement, recently appeared on the DesignThinkers Podcast. Scher has revolutionized the design industry, creating iconic logos for multinational corporations, continuously pushing the boundaries of design. Since joining Pentagram in 1991, Scher has been involved in major brand transformations for institutions like The Public Theatre … Read more
Former WEEI executive Joseph Zarbano has joined the Boston PR agency Regan Communications Group as their Senior VP/Strategic Partnerships. Charismatic and knowledgeable, Zarbano will leverage his 14-year experience from WEEI to foster strategic partnerships and amplify the agency’s client services. At WEEI, he donned the hat of Chief Programming Executive, overseeing the Boston Red Sox … Read more
Women in HVACR, a non-profit advocating for women’s roles in heating, ventilation, air conditioning and refrigeration, has announced a partnership with Ripley PR. The move is aimed at promoting gender parity in a sector typically dominated by men. The partnership reflects a commitment to providing resources and support for women in the industry. The combined … Read more
Colleen Kilpatrick’s Collective Publicity has recently transitioned from a solo venture to a collaborative one. It has announced Nicole Dukoff as the new associate director, adding her diverse skills and wealth of experience from previous stints at prominent PR firms. Dukoff will leverage these skills to advance the goals of Collective Publicity, overseeing client management, … Read more
Recent data analysis by Samba TV suggests that Snapchat is substantially influencing entertainment marketing, potentially boosting interest in new TV shows and films by an impressive 84%. The pivotal role played by social media platforms, such as Snapchat, in shaping audience engagement with entertainment content is becoming undeniably significant. Using Snapchat to promote new media … Read more
A recent Samba TV report points to Snapchat’s role in promoting movies and TV shows. Evidently, their campaigns have led to a considerable audience intent to watch, recording an increase of up to 84%. Digital platforms are becoming indispensable marketing tools in the entertainment sector, which Snapchat is benefiting from due to its unique “Stories” … Read more
Toys R Us, in an effort to recover from bankruptcy, has started using Artificial Intelligence (AI) in their marketing and advertising. They even created a brand movie using OpenAI’s innovative text-to-video tool. This novel strategy is hoped to engage buyers, bringing them back to the iconic brand, while significantly reducing advertising costs and improving personalization. … Read more
Studio Toykyo, a creative powerhouse based in Ghent, is widely known for its striking visuals and boundless approach to branding. They are masters of design innovation, turning each client’s vision into a unique and thrilling reality. The studio melds fun and energy into every project ensuring a high standard of professionalism. This approach has earned … Read more