Marin Software, an esteemed international performance marketing software provider, has released noteworthy updates to Amazon integration, specifically with brands unaffiliated to Amazon in mind. These enhancements are rooted in digital advertising trends and aim to promote both visibility and optimal spending for brands venturing into this space. The emphasis is on boosting efficiency and results … Read more
Art historian Alexandra Loske’s new book, “The Book of Colour Concepts”, extensively explores the abstract phenomenon of colour and its classifications. The book takes readers on a fascinating journey through cultures, eras, and scientific theories to understand human perception of colour. Aside from exploring the variety of colours, it also investigates the associated psychology and … Read more
Art historian Alexandra Loske highlights the significant role of colour in our cognitive processes in her study of four centuries of colour theory. She proposes that our perception of various hues influences our thoughts, emotions, and actions. Furthermore, different civilizations uniquely ascribe colour significance, reflecting their cultural beliefs and values. According to Loske, humans instinctively … Read more
The Cannes Lions International Festival of Creativity, traditionally a hub for marketing and advertising, has broadened its horizons to embrace other sectors such as technology, design, and entertainment. This development has turned the festival into a hotbed of creativity, attracting brilliant minds from various industries. The festival offers a unique platform consisting of workshops, seminars … Read more
The International Festival of Creativity is spotlighting integrated marketing and key PR trends, demonstrating the evolution of the public relations industry. The festival showcases the power of blending various marketing platforms for greater audience reach and emphasizes the increasing importance of integrated marketing. Highlighted trends include employing artificial intelligence in campaign creation, the growing reliance … Read more
GameSquare Holdings, Inc. GameSquare’s strategic divestment for business sharpening has executed a sharp transaction with Immergo and XPR, resulting in the sale of non-essentials assets from subsidiary Frankly Media LLC. This includes their content management software and PR distribution arm, cementing GameSquare’s dedication to core operations. A streamlined business model emerges from this sale, aiming … Read more
The Cannes Lions International Festival of Creativity, renowned in ad circles, is becoming equally influential in the realm of public relations (PR), reflecting PR’s growing indispensability in the marketing sphere. This trend denotes promising growth in PR, as the field’s importance continues to be highlighted at high-profile events like Cannes Lions. Tiffany Guarnaccia, a PR … Read more
Many leaders aspire to lead a cohesive, inventive, and productive team. However, achieving this vision requires more than just good intentions; it demands practical strategies and effective tools to foster collaboration and innovation. You may accomplish this by using the appropriate methods and resources, improving your leadership skills training, and creating a cooperative atmosphere. Whiteboards … Read more
Technology consultant Peter Prodromou shared valuable insights into the role of the Internet in transforming information consumption during his prospective talk on May 31, 2024. His observations, woven from his extensive experience in guiding major tech companies, shed light on the game-changing aspects of content sharing in the digital era. Prodromou emphasized how the Internet … Read more
Technological advancements continue to catalyze major changes across industries, particularly in public relations and journalism. The pace of digital innovation mandates a strategic, flexible approach, prompting these sectors to incorporate cutting-edge tools, techniques, and social media platforms into their practices as information dissemination and audience reach mechanisms. The shift from traditional news consumption behaviors to … Read more