Carmen True, Vice President of Marketing at Qualcomm, has revealed the rationale behind their next big move. The tech giant has forged a three-year shirt sponsorship deal with Manchester United, reportedly valued at about $225 million. The universal appeal of Manchester United, boasting a billion fans globally, is considered a significant factor in this alliance. … Read more
An exploratory trial recently put four AI applications to the test in various tasks: creating press releases, brainstorming innovative ideas, pinpointing journalists for a project pitch, and analyzing data. These AI models for evaluation included OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini, and Anthropic’s Claude. The results were fascinating. ChatGPT shone in generating human-friendly text, press … Read more
Bolt PR, a well-known PR and digital marketing agency, has appointed Jessica Ballew as the new Digital Marketing Director. An experienced professional in both B2B and B2C businesses, Ballew brings 15-years of experience in marketing across various platforms. Her responsibilities at Bolt PR will include shaping digital marketing strategies, branding, and managing social media campaigns. … Read more
A pioneering TV PR Interview Service that aims to significantly raise brand recognition has been launched by Sowa Marketing Agency, an influential agency guided by Founder and CEO Aidan Sowa. This innovative service offers strategic placement across major television networks and shows, enabling businesses to tap into broader audiences and enhance brand visibility. The brainchild … Read more
Impact assessment is pivotal in shaping marketing strategies, with data forming an indispensable component. However, quantitative data is not the only determinant as factors such as brand values, customer insights, and market trends greatly influence marketing decisions. Fusing these diverse perspectives results in a more thorough and effective evaluation of marketing strategies. Brands and PR … Read more
Incorporating SEO metrics into public relations and communication methods can significantly enhance digital outreach and measurement. Traditional “funnel” strategies are less effective in the digital realm, where interactions typically begin with a Google search. SEO understanding enables PR professionals to strategically enhance visibility, traffic, and engagement. This integration makes businesses more searchable when potential clients … Read more
British Standard Type, a company founded by Matt Fenton, recently launched a custom display font called “Yinka Sans.” The font is a result of a collaboration with Yinka Ilori MBE, a British-Nigerian artist and designer. Inspired by his Nigerian heritage, the font displays his signature style featuring vibrant colours and unique patterns. Available in two … Read more
In an exciting new venture, British Standard Type has collaborated with British-Nigerian artist and designer Yinka Ilori MBE to create a fresh typeface, Yinka Sans. The typeface comes in two vibrant styles: Yinka Sans Ultra and Yinka Sans Shadow, both heavily inspired by Ilori’s rich heritage and distinctive aesthetic, rooted in traditional Yoruba parables and … Read more
OpenAI has unveiled a new series of Generative Pre-trained Transformers (GPTs), constituting 13 specialized tools. These powerful AI implements are transforming the content creation field, extending services to images, videos, logos, and marketing copy. The GPTs employ a deep learning technique, enabling them to deliver content of any form with an unmatched accuracy. Due to … Read more
OpenAI recently launched a range of tailored General Processing Translators (GPTs) aimed at satisfying various professional needs. These AI-driven tools fulfill tasks ranging from copywriting and image generation to data analysis, contributing to a more efficient and productive workflow. The capacity of these GPTs to troubleshoot creatively provides solutions traditional methods can’t deliver. The tools … Read more