A recent study by Sapio Consulting reveals that professionals in agency communications frequently grapple with multitasking and task prioritization. Their tasks often overlap, affecting productivity levels. The critical factor in providing solutions seem to be honing time management skills and reducing work-related stress. Sapio Consulting’s study shows the need for training and supports to help … Read more
In public relations (PR), measurement is often avoided despite being a vital component for productive application. As highlighted by Liz McGee, Communications Director at the Institute of International Finance, organisations without firm measurement structures cannot accurately assess the effectiveness of their resources. The reluctance to measure PR efforts can result in wasted resources and a … Read more
Key Takeaways In marketing, formal education is important but not imperative. The essence of marketing is all about trial and error. The fact is Google’s algorithm changes 2.5 times a day; Facebook’s algorithm changes once a week. The biggest mistake is not keeping up with the latest trends. Over-preparing is just as bad as under-preparing, … Read more
Perhaps you’ve always known you wanted to work in healthcare, stirring together “healing potions” as a child using anything you could find around the house — from shampoos to flower petals. Or perhaps you concluded at a later stage in life that a science career — or a career that allows you to help others … Read more
Accurate evaluation has become a crucial element in gauging the effectiveness of PR strategies. By applying specialized measurement tools, companies can enhance their media interaction, make data-driven decisions, and confirm the value of their media partnerships. In short, these tools provide insightful analysis, helping businesses track their PR campaigns’ success, identify strength areas, and spot … Read more
Ever thought about the role metrics play in public relations (PR) campaigns? Well, according to Liz McGee, Director of Communications for the Institute of International Finance, a well-devised measuring system is key. It influences decision-making, validates a campaign’s impact, and can lead to more informed, refined strategies. The key is in the understanding. Not just … Read more
According to a recent study conducted by Sapio Consulting, one of the primary challenges faced by PR professionals is juggling multiple tasks. This was identified by a significant 42% of professionals, with other key issues being adapting to the ever-evolving media landscape and meeting rigid deadlines, acknowledged by 36% and 34% of respondents, respectively. Equally … Read more
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives. For professionals on the job hunt, a little … Read more
Marketing your business is easier if you are an established company or business. You can distribute the tasks to different departments to make them more manageable. Marketing is a tad more difficult as a freelancer because you have to handle every marketing task, and given the competition they have to face, the pressure can increase … Read more
Publicis Worldwide, a respected international network of over 16,000 members stretching across 110 countries, recently announced a list of ten potential clients. Among them are heavyweights like Heineken, Oreo, and Microsoft. Their dedication to innovation, diversity, and excellence makes this firm an attractive option for such high-profile brands. Devoted to facilitating transformative journeys for their … Read more