Did you ever wonder how marketers conceptualize advertisements that captivate your attention? It’s all thanks to the “high-concept” narrative method, a powerful tool used by professional communicators and public relations specialists. This technique helps distill complex concepts into easily digestible and memorable bits of information. A prime example of high-concept narratives is George R.R. Martin’s, … Read more
The legal landscape is changing, and with it, the way law firms attract clients. While traditional advertising methods like billboards and phone book listings might still have some relevance, the digital age demands a more sophisticated and targeted approach. As technology continues to advance, law firms need to explore SEO for law firms and adapt … Read more
UK-based public relations company Good Relations is set for a leadership shake-up, with its current CEO poised to step down in September after a remarkable 15-year tenure. During this time, the firm secured large accounts with industry giants like Nintendo, Subway, and Airbus. Despite the forthcoming change, Good Relations continues its successful collaboration with these … Read more
The top 15 favourite brands in the United States, ranging from sprawling tech companies to everyday fast-food chains, owe their success to several factors. These include product quality, innovation, customer service, robust marketing strategies, and crucially, the ability to form a strong emotional bond with their customers. Building a brand’s appeal isn’t a random process. … Read more
In 2023, AbbVie, a well-known pharmaceutical company, made a prominent move in the industry by investing an estimated $145.7 million on physician-directed marketing. The company, famous for creating the successful anti-inflammatory drug Humira, showed its aggressive marketing strategies to fortify its standing in the ever-competitive pharmaceutical field. Humira, a worldwide best-selling drug, transformed the treatment … Read more
In the bustling cityscape of Chicago, small businesses strive to make their mark amidst fierce competition. With limited resources and the constant pressure to keep up with larger enterprises, these businesses face unique challenges. The need to establish a professional image, provide excellent customer service, and maximize every opportunity is paramount. Fortunately, there is a … Read more
The Upvote Group and Give An X Alliance have come together in the UK, working under the poignant campaign slogan: “Demand the changes we need.” This collaboration is all about galvanizing the youth electorate in the upcoming general elections through an emphasis on their potential to shape the future. The campaign has seen high-profile artists … Read more
Denver’s acclaimed restaurant, Brutø, has undergone a sustainable redesign thanks to Wunder Werkz. Displaying a fresh earthy aesthetic, the restaurant reflects its eco-conscious principles not only through its food offerings but now through its design elements as well. The menu, crafted by renowned Chef Kelly Whitaker, emphasizes local, sustainable ingredients; while a new butcher counter … Read more
Paula Scher, an acclaimed graphic artist known for reshaping modern brand enhancement, recently appeared on the DesignThinkers Podcast. Scher has revolutionized the design industry, creating iconic logos for multinational corporations, continuously pushing the boundaries of design. Since joining Pentagram in 1991, Scher has been involved in major brand transformations for institutions like The Public Theatre … Read more
Former WEEI executive Joseph Zarbano has joined the Boston PR agency Regan Communications Group as their Senior VP/Strategic Partnerships. Charismatic and knowledgeable, Zarbano will leverage his 14-year experience from WEEI to foster strategic partnerships and amplify the agency’s client services. At WEEI, he donned the hat of Chief Programming Executive, overseeing the Boston Red Sox … Read more