Differentiating roles of influencers and creators in marketing

Differentiating roles of influencers and creators in marketing

There’s a common misconception that influencers and creators serve identical roles in marketing campaigns. They don’t! Both play crucial but unique roles in the marketing landscape. Influencers, on one hand, wield reach and visibility thanks to their large, engaged audience. They have earned their followers’ trust which helps in enhancing the credibility of a product … Read more

Columbus Dispatch enhances interactive journalism experience

Columbus Dispatch enhances interactive journalism experience

The Columbus Dispatch provides comprehensive coverage on a variety of local, regional, and international events. Focusing on accuracy and detail, it offers in-depth analysis on important news stories, ranging from political scenarios to societal issues. It also caters to entertainment and sports news, along with thought-provoking opinion pieces to engage readers. Aside from its widely … Read more

Keller Williams battles lawsuit with ex-CEO

Keller Williams battles lawsuit with ex-CEO

Keller Williams, a well-known player in the real estate industry, is currently engaged in legal combat with its former CEO, John Davis. The latter has slapped a lawsuit accusing the former of self-dealing, leadership mishandling, and heinous acts of sexual misconduct. Williams, on the other hand, is labelling this lawsuit as nothing but a poorly-veiled … Read more

Koto collaborates with Index Ventures to launch multifaceted platform

Koto collaborates with Index Ventures to launch multifaceted platform

Creative agency Koto has joined hands with Index Ventures to unveil Index Press, a novel multi-format platform promising unique insights through books, podcasts, articles, and interactive apps. The collaboration centers on delivering value through high-quality content that stands apart from the crowded digital space. The launch brought to light an innovative tool, TeamPlan, designed to … Read more

Koto and Index Ventures launch startup support brand

Koto and Index Ventures launch startup support brand

Koto, a renowned digital studio, has entered a novel collaboration with Index Ventures to form an entrepreneurial support brand, Index Press. The venture will offer a medley of resources like books, podcasts, and interactive applications to assist startup ecosystems globally. Both parties are eager to discover innovative engagements through Index Press. They believe the fusion … Read more

Design graduates celebrate success, foresee future leadership

Design graduates celebrate success, foresee future leadership

Graduation season is upon us and with it, the time for commencement addresses is drawing closer. Lita Talarico, co-chair of SVA Theatre, along with an unnamed individual, shares the thrill of celebrating the success of their students. Their graduates, now equipped with valuable skills and a solid business strategy, are ready to take on challenges … Read more

Mastering SEO: Boosting online presence effectively

Mastering SEO: Boosting online presence effectively

Understanding and implementing SEO is not as complex as it might seem. The key is improving both on-site and off-site factors to enhance a website’s ranking on search engines. Although this can be challenging due to constant changes in search engine algorithms, with diligent work and a well-grounded grasp of SEO strategies, one can noticeably … Read more