When businesses are first starting out, they typically opt to go fairly bare bones on software subscriptions and other functional costs. As the business scales, however, it will likely be necessary to begin selecting the best combination of software and tech functions to keep processes running smoothly. But before you look into spending a hefty … Read more
Stanford University’s School of Sustainability has come under fire for its engagement with the Brunswick Group, a PR firm known for representing fossil fuel companies, igniting disappointment among campus activists. Critics are arguing that this partnership undermines Stanford’s sustainability commitments. Despite the Brunswick Group also serving a wide array of clients, including renewable energy companies, … Read more
At the end of a job interview, you have a valuable chance to ask questions. This isn’t just about gathering information; it’s a way to show your interest, find out if the job is right for you, and leave a strong impression. Here are some important areas to consider when asking questions at the end … Read more
Keeping up with the latest trends is essential. As we move into 2024, building brand awareness remains a top priority for marketers. This guide will help you understand the importance of brand awareness and provide actionable strategies to set your brand apart from the competition. Key Takeaways Understanding brand awareness is crucial for effective marketing. … Read more
Last year, the Search Engine Optimization (SEO) sector shifted drastically, challenged by macro environments, AI advancements, and continuous algorithm updates. This volatility encouraged firms to rethink digital strategies and adopt more adaptable SEO methods. Continuous learning and agility are now priorities in SEO practices, meaning strategies are consistently adjusted based on search engine trends, user … Read more
Personal branding is what sets you apart in todays digital world. Think about it: your online presence can be more than just noticed—it can be memorable and influential. That’s the magic of a strong personal brand. To learn from the pros, we spoke with nine business leaders who have mastered the art of personal branding. … Read more
In an effort to alleviate financial pressures, Appalachian gas production giant EQT Corp. has announced plans to sell the remaining 60% stake in its non-operated Northern Marcellus assets. This decision comes in the wake of financial strain caused by the recent acquisition of Pittsburgh-based firm, Equitrans Midstream. The integration of Equitrans Midstream has led to … Read more
High praise has been given by the co-founder of Ragged Edge to the branding strategy of Charli XCX’s recent album for its potential to revolutionize traditional methods. This strategy effectively encapsulates a particular era while staying engaging for modern audiences. By boldly reflecting elements of pop culture throughout the album, Charli XCX heralds a new, … Read more
Running an eCommerce business can be challenging, especially if you’re trying to maximize profitability over the long term. One path to greater profitability is reducing expenses and generating more revenue. What are the best strategies to cut costs without impacting the quality of your services or your internal processes? Rely on Fulfillment Centers Outsourcing your … Read more
EQT Corp., a leading Appalachian gas producer, is working on a strategic initiative to sell the remaining 60% stake in its non-operated Northern Marcellus assets. Driven by the ambition to decrease its debt, this action also lies within the company’s broader plan to concentrate on its core operations. The company anticipates that the sales proceeds … Read more