In public relations (PR), measurement is often avoided despite being a vital component for productive application. As highlighted by Liz McGee, Communications Director at the Institute of International Finance, organisations without firm measurement structures cannot accurately assess the effectiveness of their resources. The reluctance to measure PR efforts can result in wasted resources and a … Read more
Accurate evaluation has become a crucial element in gauging the effectiveness of PR strategies. By applying specialized measurement tools, companies can enhance their media interaction, make data-driven decisions, and confirm the value of their media partnerships. In short, these tools provide insightful analysis, helping businesses track their PR campaigns’ success, identify strength areas, and spot … Read more
Ever thought about the role metrics play in public relations (PR) campaigns? Well, according to Liz McGee, Director of Communications for the Institute of International Finance, a well-devised measuring system is key. It influences decision-making, validates a campaign’s impact, and can lead to more informed, refined strategies. The key is in the understanding. Not just … Read more
According to a recent study conducted by Sapio Consulting, one of the primary challenges faced by PR professionals is juggling multiple tasks. This was identified by a significant 42% of professionals, with other key issues being adapting to the ever-evolving media landscape and meeting rigid deadlines, acknowledged by 36% and 34% of respondents, respectively. Equally … Read more
Publicis Worldwide, a respected international network of over 16,000 members stretching across 110 countries, recently announced a list of ten potential clients. Among them are heavyweights like Heineken, Oreo, and Microsoft. Their dedication to innovation, diversity, and excellence makes this firm an attractive option for such high-profile brands. Devoted to facilitating transformative journeys for their … Read more
Publicis Worldwide is making waves in the marketing world with its creative campaigns featuring popular brands such as Heineken, Oreo, Star, Renault, and Pfizer. These campaigns are a reflection of societal influences, technological advances, and robust customer engagement models. Take for example the Heineken campaign, which promotes responsible alcohol consumption, or Oreo’s ads, which are … Read more
Marin Software, an esteemed international performance marketing software provider, has released noteworthy updates to Amazon integration, specifically with brands unaffiliated to Amazon in mind. These enhancements are rooted in digital advertising trends and aim to promote both visibility and optimal spending for brands venturing into this space. The emphasis is on boosting efficiency and results … Read more
Art historian Alexandra Loske’s new book, “The Book of Colour Concepts”, extensively explores the abstract phenomenon of colour and its classifications. The book takes readers on a fascinating journey through cultures, eras, and scientific theories to understand human perception of colour. Aside from exploring the variety of colours, it also investigates the associated psychology and … Read more
Art historian Alexandra Loske highlights the significant role of colour in our cognitive processes in her study of four centuries of colour theory. She proposes that our perception of various hues influences our thoughts, emotions, and actions. Furthermore, different civilizations uniquely ascribe colour significance, reflecting their cultural beliefs and values. According to Loske, humans instinctively … Read more
The Cannes Lions International Festival of Creativity, traditionally a hub for marketing and advertising, has broadened its horizons to embrace other sectors such as technology, design, and entertainment. This development has turned the festival into a hotbed of creativity, attracting brilliant minds from various industries. The festival offers a unique platform consisting of workshops, seminars … Read more