Are you a marketing major at university or a new graduate? It’s such an exciting time as you learn everything about marketing and everything under that umbrella. You may already know the basics, but a tertiary degree in marketing will empower you with the knowledge required to launch a stellar marketing career- whether working for … Read more
Dealing with alpha males in the workplace can be both challenging and rewarding. These individuals often exhibit strong leadership qualities but may come across as domineering or overly critical. Understanding how to work effectively with alpha males can enhance team dynamics and productivity. Key Takeaways Alpha males are natural leaders but can be seen as … Read more
A brand awareness campaign is a way to make more people know about your brand. It’s like telling a story about your brand so that it stands out from others. When more people recognize and trust your brand, they are more likely to become customers. These campaigns often use many ways to reach people, like … Read more
In any team or organization, both leaders and managers play crucial roles. While managers focus on tasks and processes to keep things running smoothly, leaders look at the bigger picture, inspiring and guiding others toward future goals. Understanding the differences between these roles can help us better appreciate their unique contributions. Key Takeaways Managers concentrate … Read more
Activist Robby Starbuck is intent on shaking up traditional Diversity, Equity, and Inclusion (DE&I) approaches used by major U.S firms like Tractor Supply Company, John Deere, and Harley Davidson. Notable impacts of his efforts include a $5,000 donation from Harley Davidson to the Milwaukee Repertory Theater, celebrated for its Pride events. Through his venture, Starbuck … Read more
When businesses are first starting out, they typically opt to go fairly bare bones on software subscriptions and other functional costs. As the business scales, however, it will likely be necessary to begin selecting the best combination of software and tech functions to keep processes running smoothly. But before you look into spending a hefty … Read more
Stanford University’s School of Sustainability has come under fire for its engagement with the Brunswick Group, a PR firm known for representing fossil fuel companies, igniting disappointment among campus activists. Critics are arguing that this partnership undermines Stanford’s sustainability commitments. Despite the Brunswick Group also serving a wide array of clients, including renewable energy companies, … Read more
At the end of a job interview, you have a valuable chance to ask questions. This isn’t just about gathering information; it’s a way to show your interest, find out if the job is right for you, and leave a strong impression. Here are some important areas to consider when asking questions at the end … Read more
Keeping up with the latest trends is essential. As we move into 2024, building brand awareness remains a top priority for marketers. This guide will help you understand the importance of brand awareness and provide actionable strategies to set your brand apart from the competition. Key Takeaways Understanding brand awareness is crucial for effective marketing. … Read more
Last year, the Search Engine Optimization (SEO) sector shifted drastically, challenged by macro environments, AI advancements, and continuous algorithm updates. This volatility encouraged firms to rethink digital strategies and adopt more adaptable SEO methods. Continuous learning and agility are now priorities in SEO practices, meaning strategies are consistently adjusted based on search engine trends, user … Read more