A brand awareness campaign is a way to make more people know about your brand. It’s like telling a story about your brand so that it stands out from others. When more people recognize and trust your brand, they are more likely to become customers. These campaigns often use many ways to reach people, like … Read more
In any team or organization, both leaders and managers play crucial roles. While managers focus on tasks and processes to keep things running smoothly, leaders look at the bigger picture, inspiring and guiding others toward future goals. Understanding the differences between these roles can help us better appreciate their unique contributions. Key Takeaways Managers concentrate … Read more
Activist Robby Starbuck is intent on shaking up traditional Diversity, Equity, and Inclusion (DE&I) approaches used by major U.S firms like Tractor Supply Company, John Deere, and Harley Davidson. Notable impacts of his efforts include a $5,000 donation from Harley Davidson to the Milwaukee Repertory Theater, celebrated for its Pride events. Through his venture, Starbuck … Read more
When businesses are first starting out, they typically opt to go fairly bare bones on software subscriptions and other functional costs. As the business scales, however, it will likely be necessary to begin selecting the best combination of software and tech functions to keep processes running smoothly. But before you look into spending a hefty … Read more
Stanford University’s School of Sustainability has come under fire for its engagement with the Brunswick Group, a PR firm known for representing fossil fuel companies, igniting disappointment among campus activists. Critics are arguing that this partnership undermines Stanford’s sustainability commitments. Despite the Brunswick Group also serving a wide array of clients, including renewable energy companies, … Read more
At the end of a job interview, you have a valuable chance to ask questions. This isn’t just about gathering information; it’s a way to show your interest, find out if the job is right for you, and leave a strong impression. Here are some important areas to consider when asking questions at the end … Read more
Keeping up with the latest trends is essential. As we move into 2024, building brand awareness remains a top priority for marketers. This guide will help you understand the importance of brand awareness and provide actionable strategies to set your brand apart from the competition. Key Takeaways Understanding brand awareness is crucial for effective marketing. … Read more
Last year, the Search Engine Optimization (SEO) sector shifted drastically, challenged by macro environments, AI advancements, and continuous algorithm updates. This volatility encouraged firms to rethink digital strategies and adopt more adaptable SEO methods. Continuous learning and agility are now priorities in SEO practices, meaning strategies are consistently adjusted based on search engine trends, user … Read more
Personal branding is what sets you apart in todays digital world. Think about it: your online presence can be more than just noticed—it can be memorable and influential. That’s the magic of a strong personal brand. To learn from the pros, we spoke with nine business leaders who have mastered the art of personal branding. … Read more
In an effort to alleviate financial pressures, Appalachian gas production giant EQT Corp. has announced plans to sell the remaining 60% stake in its non-operated Northern Marcellus assets. This decision comes in the wake of financial strain caused by the recent acquisition of Pittsburgh-based firm, Equitrans Midstream. The integration of Equitrans Midstream has led to … Read more