Paula Scher, an acclaimed graphic artist known for reshaping modern brand enhancement, recently appeared on the DesignThinkers Podcast. Scher has revolutionized the design industry, creating iconic logos for multinational corporations, continuously pushing the boundaries of design. Since joining Pentagram in 1991, Scher has been involved in major brand transformations for institutions like The Public Theatre … Read more
Former WEEI executive Joseph Zarbano has joined the Boston PR agency Regan Communications Group as their Senior VP/Strategic Partnerships. Charismatic and knowledgeable, Zarbano will leverage his 14-year experience from WEEI to foster strategic partnerships and amplify the agency’s client services. At WEEI, he donned the hat of Chief Programming Executive, overseeing the Boston Red Sox … Read more
Women in HVACR, a non-profit advocating for women’s roles in heating, ventilation, air conditioning and refrigeration, has announced a partnership with Ripley PR. The move is aimed at promoting gender parity in a sector typically dominated by men. The partnership reflects a commitment to providing resources and support for women in the industry. The combined … Read more
Colleen Kilpatrick’s Collective Publicity has recently transitioned from a solo venture to a collaborative one. It has announced Nicole Dukoff as the new associate director, adding her diverse skills and wealth of experience from previous stints at prominent PR firms. Dukoff will leverage these skills to advance the goals of Collective Publicity, overseeing client management, … Read more
Recent data analysis by Samba TV suggests that Snapchat is substantially influencing entertainment marketing, potentially boosting interest in new TV shows and films by an impressive 84%. The pivotal role played by social media platforms, such as Snapchat, in shaping audience engagement with entertainment content is becoming undeniably significant. Using Snapchat to promote new media … Read more
A recent Samba TV report points to Snapchat’s role in promoting movies and TV shows. Evidently, their campaigns have led to a considerable audience intent to watch, recording an increase of up to 84%. Digital platforms are becoming indispensable marketing tools in the entertainment sector, which Snapchat is benefiting from due to its unique “Stories” … Read more
Toys R Us, in an effort to recover from bankruptcy, has started using Artificial Intelligence (AI) in their marketing and advertising. They even created a brand movie using OpenAI’s innovative text-to-video tool. This novel strategy is hoped to engage buyers, bringing them back to the iconic brand, while significantly reducing advertising costs and improving personalization. … Read more
Studio Toykyo, a creative powerhouse based in Ghent, is widely known for its striking visuals and boundless approach to branding. They are masters of design innovation, turning each client’s vision into a unique and thrilling reality. The studio melds fun and energy into every project ensuring a high standard of professionalism. This approach has earned … Read more
Introducing Blend, an AI-assisted graphic design tool that makes the design process more efficient. Blend simplifies tasks like background removal and image resizing, making graphic design easier than ever before. It’s user-friendly and suitable for both beginners and professional designers. Blend boasts an array of customizable templates and an intuitive editor. Users can swiftly adjust … Read more
Leffe, a prominent part of the Anheuser-Busch InBev collection, has revealed its first sonic identity, ‘The Sound of Monastic Divinity’. This innovative identity merges an 800-year-old Abbey tradition with modern sound design techniques, demonstrating the brand’s commitment to providing unique sensory experiences beyond just taste. The ‘Sound of Monastic Divinity’ was created by a leading … Read more