Future of top cosmetics brand uncertain in 2024

The future of the top cosmetics brand for 2024 remains murky due to tight competition and the rising popularity of celebrity-branded products. Factors like managed spending by Chinese consumers and competition from celebrity lines add to the uncertainty. Despite these factors, analysts anticipate that luxury brands with sustainable and innovative products might come out on … Read more

How To Prepare For Different Types Of Interviews

Getting an interview is a success in and of itself: you’ve caught their eye! But before celebrating, it’s important to understand that while landing an interview seems like the hard part, it’s only the very beginning of the process. Each company’s hiring process is different. And the types of interviews they will conduct during the … Read more

Adaptive strategies propel beauty brands forward

In the face of challenges like reduced Chinese consumer spending and celeb-backed brand competition, major beauty industry players maintain their value through strategic moves. They achieve stability through smart risk diversification, strategic pricing, and adaptive marketing and distribution methods. They boost market presence via product line expansion, forming creative partnerships, and using social media platforms … Read more

11 Signs Your Operations Are Undermining Your Marketing Efforts

More than ever marketing teams are under the microscope to deliver and drive revenue growth. But marketing hinges not only on carefully crafted strategies, creativity, digital marketing technologies, and marketing metrics analysis but also on seamless organizational and operational structure and models for marketing to be effective. When operational inefficiencies rear their heads, they can … Read more

The Top 4 Consequences Of Ignoring AI: Why Your Organization Needs To Adapt

As AI evolves from a buzzword to a reality, and people see real, measurable productivity gains, the question now is: How’s AI adoption going for you and your organization? Are you part of a culture that prioritizes employee development in AI-related skills? If not, there will be consequences. As the world becomes increasingly reliant on … Read more

From Office Life to Startup | Careershifters

What work were you doing previously?     Klara: I’ve always worked in marketing.  After studying marketing at university I worked on the corporate side for a company in their communications department. Then I worked in numerous agencies for a range of clients. Marketing was always what I’d wanted to do. Mel: The last 10 years of … Read more

Human Qualities that Technology Cannot Replace

In recent months, artificial intelligence’s growth and slow adaptation have made many apprehensive about its effects on human life. Some believe it will make things easier for humans as it can take over time-intensive tasks. But others believe it will take over their jobs and eventually cause them to need help finding new jobs. While … Read more

Baltimore bridge rebuild promises safety, sustainability

A month has passed since the tragic bridge collapse in Baltimore, generating numerous proposals for its reconstruction. City officials are eager for innovative, cost-effective plans that meet safety standards and can resist extreme weather conditions. Additionally, the new design should reflect the city’s resilience, progress, and hope. Besides the rebuilding efforts, strategies for ongoing inspections … Read more

3 Ways To Upskill While Not Working Your Dream Job

In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives. For professionals on the job hunt, a little … Read more