Kasia: A Journey of Self-Love and Giving Back — The AWE Summit Scholarship Foundation

Kasia: A Journey of Self-Love and Giving Back — The AWE Summit Scholarship Foundation

Tell us about your biggest mountaineering ambition or dream! My biggest mountaineering ambition or dream centers around conquering the iconic Half Dome. Yet, as much as I’m drawn to its majestic summit, my journey to reach it is fraught with a deeply ingrained fear of heights. Every time I set out on a climb or … Read more

How to Cut Through Employer Branding Noise and Stand Out

How to Cut Through Employer Branding Noise and Stand Out

A strong employer brand is a clear edge in attracting and retaining top talent. Job candidates today expect more from employers from first-time job seekers (GenZ) to people switching jobs or returning to the workforce. They want better pay, different and personalized benefits, and a great work experience. LinkedIn reports that 75% of job seekers … Read more

Stunning Report: 90% of Gen Z Students Don’t Have Enough Funds to Pay for College in the Coming School Year | ScholarshipOwl

Stunning Report: 90% of Gen Z Students Don’t Have Enough Funds to Pay for College in the Coming School Year | ScholarshipOwl

Thank you for subscribing! In June 2024, ScholarshipOwl conducted a survey to find out more about how well Gen Z students are prepared to pay for college in the 2024-25 school year. We were glad to see that most college-bound students will be relying on multiple funding sources to pay for college; however, despite those … Read more

High-concept narratives: capturing audience attention

High-concept narratives: capturing audience attention

Did you ever wonder how marketers conceptualize advertisements that captivate your attention? It’s all thanks to the “high-concept” narrative method, a powerful tool used by professional communicators and public relations specialists. This technique helps distill complex concepts into easily digestible and memorable bits of information. A prime example of high-concept narratives is George R.R. Martin’s, … Read more

Advertising Tactics for Law Firms That Actually Work

Advertising Tactics for Law Firms That Actually Work

The legal landscape is changing, and with it, the way law firms attract clients. While traditional advertising methods like billboards and phone book listings might still have some relevance, the digital age demands a more sophisticated and targeted approach. As technology continues to advance, law firms need to explore SEO for law firms and adapt … Read more

9 SaaS Hospitality Apps To Streamline Business Operations

9 SaaS Hospitality Apps To Streamline Business Operations

I recall a time when software for the hospitality industry was almost non-existent, mostly consisting of Excel spreadsheets and Word documents to track revenues and maintain customer records. Utilizing Excel to maintain customer accounts and ensure opportunities for future marketing campaigns was extremely inefficient and cumbersome at best. Driven by the lack of a comprehensive … Read more