Balancing data and narrative in marketing strategies

Impact assessment is pivotal in shaping marketing strategies, with data forming an indispensable component. However, quantitative data is not the only determinant as factors such as brand values, customer insights, and market trends greatly influence marketing decisions. Fusing these diverse perspectives results in a more thorough and effective evaluation of marketing strategies. Brands and PR … Read more

7 Things To Consider When Managing Projects In The Apparel Industry

Navigating project management in the apparel industry involves anticipating challenges and seizing opportunities. This guide covers seven key considerations to help you deliver successful and innovative apparel projects. 1. Defining Clear Objectives Defining a clear objective for a project and how it relates to your business goals is crucial. Does the new product aim to … Read more

4 Questions You MUST Ask Yourself Before Accepting A Job Offer

Receiving a job offer after a long job search is one of the best feelings in the world. Before you say “yes” though, it’s important to determine whether you’re making the right decision for you and your career. After an incredibly difficult job search, it can be tempting to take the first job offer you … Read more

Integrating SEO metrics boosts digital outreach efficiency

Incorporating SEO metrics into public relations and communication methods can significantly enhance digital outreach and measurement. Traditional “funnel” strategies are less effective in the digital realm, where interactions typically begin with a Google search. SEO understanding enables PR professionals to strategically enhance visibility, traffic, and engagement. This integration makes businesses more searchable when potential clients … Read more

5 Ways To Deal With An Incompetent Boss

To make sure we’re on the same page about dealing with an “incompetent” boss and not a “bad” boss, let’s be clear on what the term means. An incompetent person is someone who is functionally inadequate or insufficient in knowledge, skills, judgment, or strength. If this is what you’re talking about then you’re right, they … Read more

Transforming Learning Disability into Workplace Capability with ADHD Coach Alexandra Gilbert

Transforming Learning Disability into Workplace Capability with ADHD Coach Alexandra Gilbert was originally published on Your Next Move. In today’s episode, your host Kimberly is joined by Alexandra Gilbert, CEO of consulting and coaching business Cape-Able Consulting LLC, a consulting agency created to help people with ADHD or learning disabilities struggling in their careers to … Read more