Joseph Zarbano joins Regan Communications as Senior VP

Former WEEI executive Joseph Zarbano has joined the Boston PR agency Regan Communications Group as their Senior VP/Strategic Partnerships. Charismatic and knowledgeable, Zarbano will leverage his 14-year experience from WEEI to foster strategic partnerships and amplify the agency’s client services. At WEEI, he donned the hat of Chief Programming Executive, overseeing the Boston Red Sox … Read more

Promoting gender parity in HVACR: Women in HVACR partners with Ripley PR

Women in HVACR, a non-profit advocating for women’s roles in heating, ventilation, air conditioning and refrigeration, has announced a partnership with Ripley PR. The move is aimed at promoting gender parity in a sector typically dominated by men. The partnership reflects a commitment to providing resources and support for women in the industry. The combined … Read more

Nicole Dukoff joins Collective Publicity as associate director

Colleen Kilpatrick’s Collective Publicity has recently transitioned from a solo venture to a collaborative one. It has announced Nicole Dukoff as the new associate director, adding her diverse skills and wealth of experience from previous stints at prominent PR firms. Dukoff will leverage these skills to advance the goals of Collective Publicity, overseeing client management, … Read more

Snapchat significantly impacts entertainment marketing: study

Recent data analysis by Samba TV suggests that Snapchat is substantially influencing entertainment marketing, potentially boosting interest in new TV shows and films by an impressive 84%. The pivotal role played by social media platforms, such as Snapchat, in shaping audience engagement with entertainment content is becoming undeniably significant. Using Snapchat to promote new media … Read more

AI Builder Tool Launch

We are excited to announce the launch of our new AI Builder Tool, designed to empower enterprises to seamlessly integrate AI into their existing products and operations. This comprehensive platform offers a user-friendly, no-code environment for creating, configuring, testing, and deploying AI companions with ease. Below are the key features and upcoming enhancements of this … Read more

3 Ways to Adopt a Holistic Approach to Mental Health in the Workplace

According to new research, scientists advocate for a holistic approach to mental health that integrates physical and mental wellbeing. They emphasize that while the medication is commonly used to treat mental health conditions, it is equally important to consider environmental, lifestyle, and social factors. This comprehensive approach focuses on addressing the emotional, physical and mental needs … Read more

Snapchat’s ad campaigns boost audience interest significantly

A recent Samba TV report points to Snapchat’s role in promoting movies and TV shows. Evidently, their campaigns have led to a considerable audience intent to watch, recording an increase of up to 84%. Digital platforms are becoming indispensable marketing tools in the entertainment sector, which Snapchat is benefiting from due to its unique “Stories” … Read more