Recent data analysis by Samba TV suggests that Snapchat is substantially influencing entertainment marketing, potentially boosting interest in new TV shows and films by an impressive 84%. The pivotal role played by social media platforms, such as Snapchat, in shaping audience engagement with entertainment content is becoming undeniably significant. Using Snapchat to promote new media … Read more
We are excited to announce the launch of our new AI Builder Tool, designed to empower enterprises to seamlessly integrate AI into their existing products and operations. This comprehensive platform offers a user-friendly, no-code environment for creating, configuring, testing, and deploying AI companions with ease. Below are the key features and upcoming enhancements of this … Read more
Eelis Nilsson recently completed a successful semester abroad at Kasetsart University in Bangkok. He is back in Sweden, taking up Industrial Engineering at Linköping University. To learn more about his exciting student life in Bangkok, click HERE. While preparing for his study abroad semester, Eelis became a student ambassador for Asia Exchange. An ambassador is … Read more
The Job Openings and Labor Turnover Survey (JOLTS), released by the Bureau of Labor Statistics (BLS) on July 2nd, 2024, offers valuable insights into the current state of the U.S. labor market. This analysis delves into the key findings of the May 2024 report, exploring job openings, hiring activity, and separation rates. Job Openings: A … Read more
According to new research, scientists advocate for a holistic approach to mental health that integrates physical and mental wellbeing. They emphasize that while the medication is commonly used to treat mental health conditions, it is equally important to consider environmental, lifestyle, and social factors. This comprehensive approach focuses on addressing the emotional, physical and mental needs … Read more
The SAT is a standardised test administered by the College Board in a multiple-choice format. It is taken by students pursuing undergraduate studies, particularly in the US or Canada. The SAT evaluates candidates’ written, verbal, and mathematical skills. Initially a pencil-and-paper test, the SAT has recently transitioned to a digital format. The new SAT Digital … Read more
The SAT is a common test used in college admissions in the U.S. and other countries. It checks a student’s readiness for college by testing reading, writing, and maths skills. The SAT scores range from 400 to 1600, with the class of 2020 averaging 1051. Many schools now let students decide if they want to … Read more
The GMAT Exam is conducted to test international students aspiring to pursue graduate management education. Developed by the GMAC (Graduate Management Admission Council), the GMAT is a standardised test recognised globally by business schools worldwide. This test assesses your skills and competency for higher education in a business and management field. From assessing analytical writing … Read more
A recent Samba TV report points to Snapchat’s role in promoting movies and TV shows. Evidently, their campaigns have led to a considerable audience intent to watch, recording an increase of up to 84%. Digital platforms are becoming indispensable marketing tools in the entertainment sector, which Snapchat is benefiting from due to its unique “Stories” … Read more
Toys R Us, in an effort to recover from bankruptcy, has started using Artificial Intelligence (AI) in their marketing and advertising. They even created a brand movie using OpenAI’s innovative text-to-video tool. This novel strategy is hoped to engage buyers, bringing them back to the iconic brand, while significantly reducing advertising costs and improving personalization. … Read more