An aspiring candidate who wishes to study digital marketing should know about the best countries to study at. Globally, this industry is booming. Digital marketing is necessary as the world is transitioning into the virtual way of life due to easy access to internet. So, if the world is on the internet, then so will the advertisers!
The article below will help you get information about universities worldwide and top colleges, course fees, and other essential aspects of digital marketing. You will also be able to know details about the eligibility criteria, specialisations, and digital marketing career options.
Introduction To Digital Marketing
Digital marketing is a rapidly evolving field that covers various online strategies and channels to promote products, services, and brands. Unlike traditional marketing, which relies on offline methods such as print ads or television commercials, digital marketing leverages the power of the internet and digital technologies to reach and engage target audiences.
- At its core, digital marketing involves using digital platforms and tools to connect with potential customers, build brand awareness, drive website traffic, and generate leads and sales.
- Choosing to study digital marketing from the best countries has its benefits, from a broad international market perspective, to stand a chance to work with top companies worldwide.
Read the complete article and know each aspect of digital marketing you need to know before you decide on the best countries to study digital marketing.
Detailed Dive Into Digital Marketing
Digital marketing is a tool for promoting the goods and services of any business and helping them reach customers through digital mediums. In simple words, the answer to the question, ” What is digital marketing?” is that it is a way to promote your goods, services, products, and knowledge to valuable and right customers by using the Internet.
The whole world is now connected through online platforms more than ever, and everyone spends most of their time scrolling social media on their phones. So, digital marketing is the best tool for promoting your business on online platforms as it reaches quickly to customers. Here are some key methods or ways how digital marketing works:
Popular Universities Where Indian Students Pursue Digital Marketing
Students who meet the eligibility criteria must apply before the stipulated admission time frame. There are various popular universities where Indian students pursue digital marketing, and all them are mentioned in the table below:
| Popular Universities Where Indian Students Pursue Digital Marketing | |
| USA | -Sacred Heart University -Yeshiva University -The University of New Haven -The University of Massachusetts – Boston (Shorelight) -Western Michigan University |
| UK | -The University of Hertfordshire -Oxford Brookes University -The University of Exeter -Nottingham Trent University -Coventry University |
| Canada | -Confederation College of Applied Arts & Technology -Douglas College -St Lawrence College -Bow Valley College -Greystone College |
| Australia | -Melbourne Institute of Technology (MIT) -The University of Melbourne -RMIT University -The University of Adelaide -International House Sydney |
Top Colleges For Digital Marketing
There are many colleges in the best countries to study digital marketing, but only some top colleges students can narrow down. We have researched for you and found top colleges worldwide to help you choose the best one to study digital marketing. Look at the table below for colleges’ names, along with their countries and courses offered:
| Name of College | Country | Courses Offered |
| HC Paris | France | Master in Marketing programme |
| ESSEC Business School | France and Singapore | Full-time MSc in Marketing Management 1-year Digital course |
| Imperial College Business School | London | MSc Strategic Marketing course (offline: 1 year and online: 2 year course) |
| ESCP Business School | London/Paris | -MSc in Marketing & Communication -MSc in Marketing & Creativity -MSc in Marketing & Digital Media -MSc in Sales 4.0 – Master in International Sales Management |
| Columbia University | New York | Master of Science in Marketing |
| EMLyon Business School | Paris, Casablanca, Shanghai, Lyon | -MSc in International Marketing and Business Development -MSc in Digital Marketing and Data Science -MSc in Luxury Management and Marketing |
Course Fees
All business schools or colleges have their fee structure, which may vary depending on the course you want to take admission. The course fee in the best countries to study digital marketing may fall between 20 to 30 lakhs INR, excluding the cost of living in the USA. The course fee depends on various factors such as duration, location, and type of degree. Below, you can see the approximate cost of studying digital marketing!
Europe:
- The Digital Marketing Institute offers a postgraduate diploma in digital marketing priced at £4,300 (approximately $5,800) for the entire programme.
United States:
- The University of Illinois at Urbana-Champaign provides a digital marketing specialisation course on Coursera for $79 per month, approximately 8 months.
United Kingdom:
- In the UK, a digital marketing course at a reputable institution can cost anywhere from £1,000 to £10,000, depending on the level and duration of the programme.
Australia:
- Digital marketing courses in Australia typically range from AUD 1,000 to AUD 20,000, with prices varying based on factors such as the institution’s reputation and the comprehensiveness of the curriculum.
Topics Covered In Digital Marketing Courses
Digital marketing is a vast area in which to work and includes various topics or concepts. A candidate who wishes to choose the best countries to study digital marketing must know the issues covered in digital marketing courses. All the topics are mentioned below:
- Social media marketing
- Consumer behaviour
- Content marketing
- Data analysis
- Audience or market research
- Mobile Marketing
- SEO
- SEM
- Funnel Understanding
Eligibility Criteria
After knowing the best school of digital marketing, the next step is to see the eligibility criteria, which is mandatory to gain admission in the best countries to study digital marketing, like student visa in the USA. To help you with the eligibility criteria for digital marketing study abroad, we have below:
- Graduation from any stream with a minimum of 50 to 55% scores, sometimes 10th and 12th marks are also required.
- Must have cleared English proficiency exams such as IELTS or TOEFL.
- Some reputed universities may also ask for work experience.
- A student visa to study abroad is a must, you can get a post study work visa USA or from any country where you have done your digital marketing.
Specialisations In Digital Marketing
In the field of digital marketing, you can choose any of the specialisations as you would do in B.Tech or other technical courses. Some specialisations which you can choose from are listed below:
- Search Engine Optimisation (SEO)
- Copywriting
- Search Engine Marketing (SEM)
- Consumer behaviour
- Social Media Marketing (SMM)/ optimisation techniques
- Advertising strategies and principles
- Email Marketing
- PPC
- Content Marketing/ Management
- Mobile Marketing
- Analytics (Data and Web)
Career Options After Completing Digital Marketing
One of the major factors in doing any degree is career options or the salary. After completing your degree from one of the best countries to study digital marketing. You can choose any of the career options after completing digital marketing, which are mentioned below:
| Role | Average Salary |
| Brand Manager | $109,286 (USD) |
| Digital Advertiser | $87,375 (USD) |
| SEO Specialist/ Analyst | $90,400 (USD) |
| Market Research Analyst | $64,890 (USD) |
| Advertising Manager | $79,000 (USD) |
| Social Media Planner/ Strategist | $73,419 (USD) + $8,381 (additional cash compensation) |
| PPC Analyst/ Marketing Manager | $90,473 (USD) |
| Link Builder | $113,333 (USD) |
| Content Marketer/ Writer/ Strategist | $60,000 (USD) |
| Copywriter | $76,412 (USD) |
| CRM/ Email Marketing Strategist | $74,666 (USD) |
| Public Relations Manager | $102,167 (USD) |
FAQs
Q.1 Which is the best country for digital marketing?
One cannot narrow down any one country as the best due to several factors like atmosphere, teaching manners, employment, and so on, but a few countries can be at the start of this list, such as Canada, the UK, the USA, and Australia, due to their high level of digitalisation.
Q.2 Which country pays the highest salary for a digital marketer?
Many countries pay an excellent salary to a digital marketer like Japan, China, USA, and the UK.
Q.3 Which degree is best for digital marketing?
If you want to get into digital marketing, you can pursue various degrees, such as an MS in Digital Marketing and Design, an MS in Global Digital Marketing, an MS in Digital and Social Marketing, an MS in Digital Marketing Strategy, an MS in Marketing Analytics, or an MS in Digital Marketing Communication.
Q.4 What is the best place for digital marketing?
New York, Los Angeles, Boston, San Francisco, Chicago, Washington, Denver, and Charlotte, Seattle, may be top destinations for digital marketing.
Q.5 Is it difficult to learn digital marketing?
Due to its technicality, learning digital marketing can be challenging at times. However, once a person starts applying what they have learned daily, they can get the hang of it.
Q.6 Is digital marketing worth studying?
Yes, the digital marketing career is booming day by day, and it is worth studying in this digital world due to the high level of jobs available.
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