Amidst all the buzz around artificial intelligence (AI), we’re learning more about what a future with AI could mean while AI is learning more about us and our world. As other technological revolutions have led to changes in the workplace, AI is steadily changing work as we know it—and this definitely includes marketing. As part … Read more
In today’s competitive landscape, businesses must capture their audience’s attention quickly while communicating purposefully. Adopting an integrated marketing and public relations (PR) approach is a powerful way to achieve this. By unifying these two essential business functions, brands will enhance their efforts to reach the right people and achieve results faster than if the two … Read more
Imagine being in a design class, dreaming of creating eye-popping ads for trendy sneakers or groundbreaking tech gadgets, only to have your professor dive deep into the world of window curtains. Sounds uninspiring, right? But as I listened to him passionately detail the merits of a cornice over a valance, I realized that even the … Read more
More than ever marketing teams are under the microscope to deliver and drive revenue growth. But marketing hinges not only on carefully crafted strategies, creativity, digital marketing technologies, and marketing metrics analysis but also on seamless organizational and operational structure and models for marketing to be effective. When operational inefficiencies rear their heads, they can … Read more
To build efficiency, scale, impact, and demand for your business, an aligned go-to-market approach isn’t just a nice-to-have; it’s a requirement. Siloed functional success can sustain your business, but to truly maximize your ROI and impact in the market for exponential growth, an integrated go-to-market approach that has strong internal worldwide alignment is critical for … Read more