Decoding Business Success and the Role of AI in Logo Creation The fundamental elements of a successful business stretch far beyond profits and extend into its brand identity, significantly symbolized by an engaging logo. Such a logo can notably alter customer perceptions, fostering brand recognition and cultivating loyalty. Similarly, a company’s brand voice and its … Read more
I attended the study abroad program in Japan while taking International Relations. A trip to Japan has always been a bucket list destination for me. Although we had to endure the 13-hour plane ride, it was worth it. I could have gotten off to a better start in Japan as my phone decided to leave … Read more
In today’s competitive landscape, businesses must capture their audience’s attention quickly while communicating purposefully. Adopting an integrated marketing and public relations (PR) approach is a powerful way to achieve this. By unifying these two essential business functions, brands will enhance their efforts to reach the right people and achieve results faster than if the two … Read more
.png?w=886&resize=886,600&ssl=1 "ASPSF Honors Mary Remmel Wohlleb for Two Decades of Volunteer Service")
For more than 20 years, Mary Remmel Wohlleb has given her time to support single parent students. She’s their No. 1 fan, and her enthusiasm is contagious. “Y’all impress the heck out of me!” she said of ASPSF’s recipients. “I know that it has been a struggle, that many of you come from families where … Read more
The workplace is no longer confined to cubicle spaces, hauling morning commutes, and conference rooms. Now, working is shifting from a physical place to a lifestyle. Technology has made this transition possible because we can access people, tools, and live streams globally with the click of our mouse regardless of being at an Italian coffee … Read more
A common interview question employers ask during job interviews is, “Why are you interested in this position?” They want to know why you want to work at their company and the specific motivation behind why you applied for the job (not that you need a paycheck). Knowing how to answer interview questions well is always … Read more
In the fast-paced world of SaaS sales, my journey began as a sales development representative (SDR), where I quickly learned that success required more than just enthusiasm; it demanded a clear and effective playbook for engaging potential prospects. Later, I transitioned to managing a team of 12 SDRs and reported directly to the chief revenue … Read more
TestGorilla Cognitive Ability Tests Cognitive ability tests measure your general mental capabilities, such as problem-solving, logical reasoning, numerical aptitude, and verbal reasoning. These tests are crucial as they predict your ability to perform well in a job and quickly learn new tasks. TestGorilla Technical Skills Tests These tests assess specific technical skills relevant to the … Read more
You may have seen the internet explode recently when news broke that Dan Hurley, the head men’s basketball coach of the NCAA champion University of Connecticut (UCONN) Huskies, turned down a five-year $70 million ($14 million a year) head coaching position with the Los Angeles Lakers, arguably the crown jewel franchise of the NBA. The … Read more
While in Japan, our group visited many different culturally significant places. A few of these were UNESCO World Heritage Sites. World Heritage Sites are landmarks and areas with legal protection administered by UNESCO (United Nations Educational, Scientific and Cultural Organization) for having cultural, historical, or scientific significance. These protected sites included Himeji Castle, Peace Memorial … Read more