Snapchat significantly impacts entertainment marketing: study

Recent data analysis by Samba TV suggests that Snapchat is substantially influencing entertainment marketing, potentially boosting interest in new TV shows and films by an impressive 84%. The pivotal role played by social media platforms, such as Snapchat, in shaping audience engagement with entertainment content is becoming undeniably significant. Using Snapchat to promote new media … Read more

AI Builder Tool Launch

We are excited to announce the launch of our new AI Builder Tool, designed to empower enterprises to seamlessly integrate AI into their existing products and operations. This comprehensive platform offers a user-friendly, no-code environment for creating, configuring, testing, and deploying AI companions with ease. Below are the key features and upcoming enhancements of this … Read more

3 Ways to Adopt a Holistic Approach to Mental Health in the Workplace

According to new research, scientists advocate for a holistic approach to mental health that integrates physical and mental wellbeing. They emphasize that while the medication is commonly used to treat mental health conditions, it is equally important to consider environmental, lifestyle, and social factors. This comprehensive approach focuses on addressing the emotional, physical and mental needs … Read more

Snapchat’s ad campaigns boost audience interest significantly

A recent Samba TV report points to Snapchat’s role in promoting movies and TV shows. Evidently, their campaigns have led to a considerable audience intent to watch, recording an increase of up to 84%. Digital platforms are becoming indispensable marketing tools in the entertainment sector, which Snapchat is benefiting from due to its unique “Stories” … Read more

Toys R Us incorporates AI for advertising revival

Toys R Us, in an effort to recover from bankruptcy, has started using Artificial Intelligence (AI) in their marketing and advertising. They even created a brand movie using OpenAI’s innovative text-to-video tool. This novel strategy is hoped to engage buyers, bringing them back to the iconic brand, while significantly reducing advertising costs and improving personalization. … Read more

5 Red Flags Employers Watch For In Job Interviews

Getting through to the job interview stage in the hiring process means the employer believes you have the right experience and skills for the job on paper. But now comes the real deal-breaker: whether you can communicate those skills effectively in person and come off as the right fit for the company’s workplace culture. There … Read more

The GPS to Your Dream Job: Crafting Your Professional Game Plan | Mike McRitchie | Resume and LinkedIn Profile Writer

Image via Pexels In the evolving landscape of today’s job market, having a clear-cut professional development plan is not just a nice-to-have but a necessity. It doesn’t matter if you’re looking to ascend in your current company or initiate a startup; a meticulously thought-out plan is your key to advancement. Today, Mike McRitchie shares some … Read more

How to Avoid a Bad Hire

Dealing with bad hires can be an expensive and challenging venture for any business. When you find out that a person you recently hired is not the right fit for the position, it will affect business operations and the morale of the entire team. It is also costly to replace these bad hires because you … Read more

Studio Toykyo: Making ordinary landscapes extraordinary

Studio Toykyo, a creative powerhouse based in Ghent, is widely known for its striking visuals and boundless approach to branding. They are masters of design innovation, turning each client’s vision into a unique and thrilling reality. The studio melds fun and energy into every project ensuring a high standard of professionalism. This approach has earned … Read more