Decoding Business Success and the Role of AI in Logo Creation The fundamental elements of a successful business stretch far beyond profits and extend into its brand identity, significantly symbolized by an engaging logo. Such a logo can notably alter customer perceptions, fostering brand recognition and cultivating loyalty. Similarly, a company’s brand voice and its … Read more
Tom Anderson, CEO of a rising programmatic service company, is primed to enroll unique “native-as-a-service” solutions to Supply-Side Platforms (SSPs). The experienced innovator, who has worked with notable names such as Emodo and TripleLift, aspires to thread the needle between conventional ad technologies and modern native services. Envisioning a breakthrough in the ad tech terrain, … Read more
June 18th, 2024, marked an exciting day in the content creation industry, with the launch of a revolutionary AI-powered Production Studio. This state-of-the-art tool, powered by the NVIDIA Omniverse development platform and OpenUSD, is set to redefine content marketing with its unique capabilities, such as advanced image classification and integrated workflows. The AI tool is … Read more
There’s something special about Michael Ian Kaye, a highly respected Chief Design Officer whose transformative designs have touched sectors far and wide. His list of big-name clients, like Walmart and Meta, only begins to scratch the surface of his achievements. Not merely a corporate suit, Michael has also made waves in the literary world with … Read more
Production design plays a critical role in storytelling, particularly in films like Hulu’s ‘No One Will Save You’. This minimalistic movie, with limited characters and minimal dialogue, heavily leans on the visual elements to narrate the story. Through artful set designs and strategically placed props, the plot and the characters’ complex mental journey are subtly … Read more
Unveiling the Influential 100 of 2024. This illustrious list features game-changers in fields such as photography, illustration, and fashion design. These pioneers redefine brands, telling compelling narratives through their art, and inspire others with their vision and dedication. Their contributions have international reach, proving influence and creativity know no borders. Among these cultural revolutionaries is … Read more
Brand storytelling has taken a significant leap forward in 2024 with a group of exceptional artists proficient in visual and multimedia content creation. These creative minds traverse various artistic mediums including photography, fashion design, and illustration, pushing the boundaries of brand narrative through a blend of advanced technology, innovation, and skill. Augmented reality, virtual reality … Read more
The Cannes Lions International Festival of Creativity reported a minor drop in award entries, around 1% down from the last year and a significant 38% less from the record count in 2016. The slight decline doesn’t undermine the event’s significant industry standing. Instead, it hints at a change towards a quality-centric approach from the participants. … Read more
The recent Creative 100 listing honours top artists who make a significant impact in various domains, including photography, fashion design, and illustration. These individuals, through their innovative work, not only shape cultural trends but also greatly influence consumption patterns. One of such talent is Heidi Bivens, an artist skilled in multiple creative domains, including costume … Read more
Global consumer credit reporting company, Experian, has expanded into the third-party data onboarding sector with its new product, ‘Experian Third-Party Onboarding.’ This development comes as a result of Experian’s acquisition of Tapad, a leading provider of privacy-safe, cross-device identity resolution services. The ‘Experian Third-Party Onboarding’ tool is designed to help businesses gain a deeper understanding … Read more