49 Raise your hand if you have complete confidence in today’s leaders. Now, raise your hand if you are hopeful that the next generation can do a better job. As educators, we can do more than just hope. We can work with our students to help them become the leaders that this planet is going … Read more
A recent study by Sapio Consulting reveals that professionals in agency communications frequently grapple with multitasking and task prioritization. Their tasks often overlap, affecting productivity levels. The critical factor in providing solutions seem to be honing time management skills and reducing work-related stress. Sapio Consulting’s study shows the need for training and supports to help … Read more
In public relations (PR), measurement is often avoided despite being a vital component for productive application. As highlighted by Liz McGee, Communications Director at the Institute of International Finance, organisations without firm measurement structures cannot accurately assess the effectiveness of their resources. The reluctance to measure PR efforts can result in wasted resources and a … Read more