SEO practices boosting retail web presence and sales

Retail outlets are utilizing SEO methods to bolster their web presence and draw in more customers. For example, a bookstore in Brooklyn saw an increase in foot traffic after implementing SEO techniques. This clearly highlights the positive effect SEO can have on retail revenue. Strategies such as optimization of website content with specific keywords and … Read more

Building a Personal Brand Through Influencer Marketing in the eCommerce Space

Anyone aiming to significantly impact eCommerce must develop their own personal brand. A strong personal brand helps establish credibility, attract loyal followers, and increase sales. Influencer marketing is a growing trend that uses social media influencers’ broad audience and credibility to boost brand exposure and authenticity. This article will explore useful ways to create a … Read more

SCAMPER tool optimizes content marketing strategies

Introducing SCAMPER, a powerful tool for stimulating content marketing ideas. It stands for Substitute, Combine, Adapt, Modify, Put-to-another-use, and Rearrange/Reverse. This innovative tool transforms the creative process by encouraging exploration of perspectives beyond the known boundaries. In essence, SCAMPER encourages ‘out-of-the-box’ thinking. By substituting, combining, or adapting aspects, we can generate fresh perspectives. By modifying … Read more

A Weekend in Paraty, Brazil

Photos taken by Anna Hobbins (Tulane University), Student Correspondent for CET Brazil, Spring 2024 Situated halfway between our host city of São Paulo and the vibrant Rio de Janeiro, our CET cohort soaked up a weekend of sun with our Brazilian roommates in Paraty. Once the hub of colonial Brazil, Paraty served as the most crucial port for … Read more

Art in Times of Struggle: Palestinian Symbols in Amman

Written by Silas Gaughran-Bedell, (American University), Student Correspondent for CET Jordan, Spring 2024 Throughout the past semester, the ongoing siege on Gaza has continuously loomed in the background of Jordanian society. Present in restaurants and cafes, the news displays harsh realities of what is happening less than 150 km away. Jordan is, by most estimates, a majority … Read more

How Many Universities to Apply to When Planning to Study Abroad?

Studying abroad is an exciting opportunity that can significantly enhance your educational and professional prospects. However, the application process can be daunting, especially when deciding how many universities to apply to. Here’s a guide to help you navigate this decision effectively. The Magic Number: How Many Applications? When it comes to applying to universities abroad, … Read more

Is it possible to get a 100% scholarship to study abroad?

For many Indian students, obtaining a full or 100% scholarship often seems like a myth—something frequently talked about but rarely experienced. However, numerous colleges and universities do offer 100% scholarships to Indian students for studying abroad. While securing such a scholarship can be challenging, it is certainly achievable. In this guide, we will explore the … Read more

The Importance Of Taking A “Week Of Rest”: A Look At Our Innovative Approach To Employee Well-Being

At Work It DAILY, we understand that true productivity and creativity stem from a well-rested and balanced mind. This is why we have implemented our “Week of Rest” initiative, where our team takes two one-week breaks each year to ensure everyone has the opportunity to reset and come back even stronger. As a small, dedicated … Read more

Climate Change, Health Impacts, and State Obligations under International Law – Climate Law Blog

  The Sabin Center has recently published two reports on the connection between climate change, health impacts, and State obligations under international law. These reports are aimed at providing insights on issues to be analyzed by the International Court of Justice (ICJ) in its upcoming advisory opinion on climate change, and otherwise enhancing the capacity … Read more